Sky Creative LGBTQIA+ ERG Celebrates Pride Month Through Inclusion and Allyship

Programming example

Sky Creative's LGBTQ+ at Sky network organized a Pride Month campaign including a promotional refresh, in-person Pride parties with charity partners across the UK, and a float in the Piccadilly Circus area. The campaign also expanded into stadium perimeter board media placements.

Communities

• LGBTQIA+

Observances

• Pride Month

Formats

• Fundraiser
• Parades
• Volunteering & Service Day

Goals

• Connect