GroupM Tiger’s Eye ERG Celebrates Lunar New Year at NYC Headquarters with Asian ERG Collaboration
Company: GroupM
Programming example
GroupM's Tiger's Eye ERG co-hosted a Lunar New Year celebration with sister Asian ERGs from Wavemaker, Mindshare, and EssenceMediacom at the WPP/GroupM New York headquarters, drawing over 150 attendees. The ERG's mission focuses on promoting Asian culture, community giving, and increasing representation across the media industry.
Communities
- Asian & Pacific Islander
Observances
- Lunar New Year
Formats
- Unique Format
- Internal Event
- Cultural Celebration
- Speaker Presentation
Goals
- Connect