Hard Rock Hotel LGBTQIA+ ERG Celebrates Madrid Pride with Volume and Visibility

Company: Hard Rock Hotel

Performer with tall blonde hair, heavy makeup, and a rhinestone necklace holds a folding fan during a Pride parade.

Programming example

Hard Rock Hotel Madrid partnered with Madrid Drag Brunch and Love Rights for a week of Pride events, culminating in participation in the Madrid Pride parade in front of nearly 2 million people. The celebration featured a vintage Routemaster bus led by a Drag Race España winner.

Communities

  • LGBTQIA+

Observances

  • Pride Month

Formats

  • Parades

Goals

  • Connect

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