TikTok Latinx ERG Celebrates Brazilian Carnaval in Salvador with Cultural Activation

Company: TikTok

Group poses for a photo in front of a large screen displaying "TikTok" and "#CarnavalTikTok" at a festival.

Programming example

TikTok's Latin America Marketing team participated in Brazilian Carnaval in Salvador, designing and debuting a company float in the street parade as part of TikTok's cultural engagement strategy in the region.

Communities

  • Latin American & Hispanic

Formats

  • Parades

Goals

  • Connect