Sherwin-Williams Latinx ERG Marches in Southwest Detroit Cinco de Mayo Parade
Company: Sherwin-Williams
Programming example
Sherwin-Williams' Detroit HOLA ERG marched in Southwest Detroit's Cinco de Mayo parade for the second consecutive year, joining the celebration with a banda, welcoming the community to a new bilingual Pinturas PRO store, and generating a 40% increase in HOLA ERG membership.
Communities
- Latin American & Hispanic
Formats
- Parades
Goals
- Connect