Toyota's TAASiA and Sanrio Collaborate to Raise Funds for UT Dallas APIA Scholars

Company: Toyota

Person poses with Hello Kitty mascot next to a red car featuring "Hello Kitty" branding and a decorative pink tree.

Programming example

Toyota's TAASiA (Asian and Pacific American Business Partnering Group) ERG collaborated with Sanrio's Hello Kitty brand during AAPI Heritage Month to raise scholarship funds for the UT Dallas Asian and Pacific Islander American (APIA) Scholars program, combining cultural celebration with youth investment.

Communities

  • Asian & Pacific Islander

Observances

  • AAPI Heritage Month

Formats

  • Fundraiser
  • Cross Company Collab

Goals

  • Give Back

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