Claire's LGBTQIA+ ERG Marches in Birmingham Pride Parade with Product Giveaways

Company: Claire’s

Claire's LGBTQIA+ ERG Marches in Birmingham Pride Parade with Product Giveaways

Programming example

Claire's Pride BRG marched in the Birmingham Pride Parade, distributing boxes of unsold Claire's products as surprise giveaways to children and adults along the parade route.

Communities

  • LGBTQIA+

Observances

  • Pride Month

Formats

  • Parades

Goals

  • Connect