Celebrating Pride, Empowering People: My First Global NIVEA Campaign
Company: Nivea
Programming example
NIVEA launched a Pride Limited Edition tin paired with a campaign featuring real employees from the company's Be You employee community, produced in partnership with the ERG to celebrate diversity, inclusion, and belonging across NIVEA's global brand.
Communities
- LGBTQIA+
Observances
- Pride Month
Formats
- Fundraiser
- Volunteering & Service Day
Goals
- Connect