Booking.com LGBTQIA+ ERG Shines at Manchester Pride Parade with Double-Decker Bus

Programming example

Booking.com participated in Manchester Pride with a double-decker bus to celebrate the launch of their B.Proud UK LGBTQIA+ community, featuring celebrity appearances by Freddie Flintoff and Drag Race UK's Tayce and a partnership with LGBTQ+ radio station Gaydio.

Communities

• LGBTQIA+

Formats

• Parades

Goals

• Connect