Amazon Black ERG Partners with Chicago Bulls for Black History Month Fan Experience

Company: Amazon

Group of four people pose in front of a digital screen with the "LUVABULLS" logo.

Programming example

Amazon's Chicago Black Employee Network (BEN) partnered with the Chicago Bulls for a Black History Month fan experience, selling over 400 tickets and giving 30 children the opportunity to stand on the court during the national anthem, plus meet-and-greets with team captains and autographed merchandise.

Communities

  • Black

Observances

  • Black History Month

Formats

  • Unique Format

Goals

  • Connect