Asda's LGBTQ+ Inclusion Network Kicks Off Pride Month at Birmingham Pride
Company: Asda
Programming example
Pride Month is here – a time to celebrate, reflect and stand proudly with the LGBTQ+ community🌈
At Asda, we’re committed to building an inclusive and diverse workplace where colleagues are happy and confident to be themselves and know they will always be warmly welcomed - and Pride is a great moment to celebrate that support.
We kicked off our celebrations at Birmingham Pride in May (pictured) and will be at events across the UK this summer alongside our colleagues and customers.
We’re also continuing our partnership with Diversity Role Models through our George Pride collection, donating a minimum of 20% from each item. Over the last five years, we’ve donated close to £500,000 to support their vital work tackling bullying and promoting inclusion in schools.
Our commitment goes beyond Pride Month, with our LGBTQ+ Inclusion Network, executive sponsors and allies championing equality and belonging every day 💚
Communities
- LGBTQIA+
Observances
- Pride Month
Formats
- Unique Format
- Fundraiser
- Parades
Goals
- Connect
- Give Back