TikTok Latinx ERG Grows Membership and Expands Programming for Hispanic Heritage Month

Company: TikTok

Group posing in front of a wall decorated with colorful hanging chains and the TikTok logo.

Programming example

TikTok's SOMOS Latin ERG reported a 20% increase in membership and a wide range of programs in 2024, including Latin Heritage Month programming, professional development workshops, community giving, and cross-ERG collaborations. The group also partnered externally with ERG leaders from Pinterest, Nike, and Western Digital.

Communities

  • Latin American & Hispanic

Formats

  • Workshops
  • Internal Event
  • Cross Company Collab

Goals

  • Connect