Amazon's Pasifika ERG Launches Pasifika Week Celebrating AAPI Heritage

Programming example

Amazon launched its first Pasifika Affinity Group and inaugural Pasifika Week during AAPI Heritage Month, spotlighting internal and external Pasifika leaders, culture, and heritage. Key sponsors included Prime Video, Amazon Studios, Amazon Music, Amazon Games, and Amazon Freevee.

Communities

• Asian & Pacific Islander

Formats

• Unique Format
• Virtual Event