TikTok LGBTQIA+ ERG Brings LA Pride Thrive Concert to Global Audience

Programming example

TikTok's team partnered with LA Pride to broadcast the Thrive with Pride Concert live and exclusively on TikTok, bringing a major Pride event to a global digital audience through the platform.

Communities

• LGBTQIA+

Observances

• Pride Month

Formats

• Unique Format

Goals

• Connect