HSBC AAPI ERG Hosts Multi-Audience Lunar New Year Celebration and Community Event

Programming example

HSBC's Embrace ERG in the Channel Islands and Isle of Man hosted a multi-tiered Lunar New Year celebration that combined employee education on the Lia Se tradition and a webinar with a customer-facing event supporting local ethnic minority businesses and showcasing young community talent.

Communities

• Asian & Pacific Islander

Observances

• Lunar New Year

Formats

• Unique Format

Goals

• Give Back
• Grow