H&M CRG Runway: Multi-ERG Photoshoot Campaign
Company: H&M
Programming example
H&M launched CRG Runway, a campaign bringing together members of their Women, LGBTQ+, and Races/Ethnicities Community Resource Groups for a professional photoshoot wearing curated H&M looks. The initiative celebrated authenticity, visibility, and self-expression to foster a culture of belonging and representation across the organization in Mexico, Colombia, and Ecuador.
Communities
- LGBTQIA+
- Multicultural
- Women