AT&T Latinx ERG Celebrates Hispanic Heritage Month with Cafecito Activation in Retail Stores

Company: AT&T

Hand holds coffee cup with a blue sleeve printed with "AT&T", "CAFECITO", "#ATIYATI", and "A TI y A TI".

Programming example

AT&T's Hispanic ERG brought a Cafecito activation to select retail stores during Hispanic Heritage Month, filling locations with the aroma of roasted coffee as a cultural celebration touchpoint for employees and customers.

Communities

  • Latin American & Hispanic

Observances

  • Hispanic Heritage Month

Formats

  • Tabling & Awareness Booth
  • Internal Event

Goals

  • Connect