Alaska Airlines' "All Smiles" ERG Engages Phoenix Reservations with BRG Program

Company: Alaska Airlines

Two people pose together in an office, both wearing Alaska Airlines lanyards. A poster reads "Leadership Principles."

Programming example

Alaska Airlines' DEI team visited the Phoenix Reservations Call Center to educate employees about the company's 13 Business Resource Groups, gathering feedback on BRG awareness and engagement challenges while celebrating the 20+ year history of the Latin Culture Resource Group founded by a Phoenix supervisor.

Communities

  • Latin American & Hispanic

Formats

  • ERG Interest Meeting & Info Session
  • Internal Event

Goals

  • Connect
  • Grow