NJ TRANSIT Black ERG Unveils Wrapped Bus to Honor Black History Month
Company: NJ TRANSIT
Programming example
In collaboration with the Black and African American Company Employee Resource Group (B.R.I.D.G.E.S.), NJ TRANSIT unveiled a specially wrapped bus to honor the significance of Black History Month. This public-facing campaign is designed to celebrate Black history and culture, bringing a vibrant message of recognition and respect to communities across the state.
Communities
- Black
Observances
- Black History Month
Formats
- Unique Format
- Internal Event
Goals
- Give Back