Alaska Airlines Black ERG Celebrates Black History Month with UNCF Partnership and HBCU Pride Night

Company: Alaska Airlines

Alaska Airlines Black ERG Celebrates Black History Month with UNCF Partnership and HBCU Pride Night

Programming example

As we wrap up Black History Month, we celebrated our partnership with UNCF and our 30 year partnership with the Portland Trailblazers. This year Alaska Airlines helped bring in the Prairie View A&M marching band to perform during half time, celebrating, raising awareness and highlighting the impact that HBCUs can have on many of their attendees.

We had an opportunity to also meet some former players.

Communities

  • Black

Observances

  • Black History Month

Formats

  • Unique Format

Goals

  • Connect